Jinjiang International Footwear Expo 2008 in China

Update:17 Apr 2008

The 10th Jinjiang Footwear International Exposition is to open its 4-day event this Saturday on April 19 to 22 at the SM International Exhibition Centre in Jinjiang, East China's Fujian Province.  


Last year, the theme for the expo was "Healthy Sports, Fashionable Brands", the event covered an exhibition area of 40,000 sqm, with 1,600 booths of international standards.






Jinjiang City, where the major sports shoes manufacturers are in China has been holding the International Footwear Expo every year since 1999.  


The major Exhibits at the show will include a wide range of footwear from sports shoes to leather-making equipments.  


There will be a European fashion hall debut in the expo to present style shoes, which also serves as a platform for shoe designers to communicate.  


The 1,600-booth expo has been reserved by more than 500 firms from 16 countries and regions. An increased participation from international companies can be evidenced as 23 per cent of available booths have been reserved by foreign exhibitors, such as Germany-based Bayer Group. 


A 150-booth Taiwanese hall will appear in the expo to promote cross-strait business co-operation. Jinjiang, being the China¡¯s major shoe-manufacturing base and housing more than 3,000 enterprises, Jinjiang turns out about one billion pairs of shoes annually.  


Last year, over 2,000 exhibitors took part in the expo and there were delegations coming from 60 countries and regions, including the United Nations Procurement Service, France's Auchan Group and the Federation of Filipino-Chinese Association of the Philippines, and nearly 50,000 visitors took part in the spectacular event.  


That Expo grossed Rmb5.25 billion in turnover and signed contracts for a record high of 50 projects.  


The Expo will be divided into three major sections for finished shoes, shoemaking materials and machinery. A special corner for Italian shoes included a business area for exhibitors, a shoe culture display hall and a catwalk for models to show the latest shoes.









There will be local and foreign brands displayed their latest designs which highlighted "brands, sports and fashion". Mainland brands like Anta, Double Star, Fuguiniao, Xteps, Athletic and Aile exhibited their products alongside international names such as the Main Group of Italy, Tien Kang of Taiwan, Desma of Germany, 3M of UK and Dabo of South Korea.  


This year's footwear Expo is bound to draw footfall with its European and American shoes trends, especially the latest designs from Italy. 


Last year, in a bid to promote more extensive exchanges between Mainland sports shoes designers and manufacturers and their foreign counterparts, the organizer  invited six designers from Italy's Unione Stilsti Delle Marche. These designers brought with them over 1,000 pairs of shoes from Italy's 2007 spring and summer collections, as well as the latest European shoemaking materials. There are likely to be similar trend this year.  


The participation of foreign exhibitors at the expo gives Chinese sports shoes manufacturers opportunities to have face-to-face discussions with foreign sports shoes designers. This will be of great help to the promotion of the shoemaking industry as a whole.


This year, the retro designs are likely going to be popular, the year of the Olympics Games. The designs are going to be simpler and more traditional, and fluorescent green, butterfly blue and grass green will be popular colours.  


If you are traveling to and staying in Jinjiang, greater China or out of China and require professional assistance in hotel accommodation, car rental, domestic and international flights, you can contact the only English speaking travel agency in Jinjiang City, Apple Travel in Jinjiang Powerlong Hotel.  


Apple Travel Xiamen Office (Main Office)

Address: Shop 18-20,Guanren Rd (behind the Marco Polo Hotel)
361006 Xiamen, Fujian Province, China
Reservations: (86-592)-5053122
Fax: (86-592)-5052948
Email: apple@appletravel.cn
Website: www.appletravel.cn
Office Hours: Mon. - Fri. 09:00-18:00







From the Editor 

This site contains materials from other media sources and the materials are for the purpose of discussion stimulation and content enrichment among our members only.
For copyright infringement issues, please contact Appletravel.cn. Email:

























Comments List
Your name:
Validation Code: